Find Your Shade
Every 😊 is different! Our make up products comes in a range of colors so you can swipe right on your best match.
BEST SELLERS
SOS Rescue Spray
$3.60 – $33.60
SunnyDays™ Tinted SPF 30
Milky Lip Set
BeachPlease Cream Blush
Bronzino® Cream Bronzer
The Cheeky Duo
Swipe Serum Foundation
Swipe Serum Concealer®
Trending Now
Base Match Duo
BeachPlease Cream Blush
Best Sellers Set
Bronzino® Cream Bronzer
Brush 01 - Big Blender Brush
Brush 03 - Baby Blender Brush
Cover Story Duo
Everyday Base-ics Set
Tower 28 IRL
Skincare
Base Match Duo
BeachPlease Cream Blush
Best Sellers Set
Bronzino® Cream Bronzer
Brush 01 - Big Blender Brush
Brush 03 - Baby Blender Brush
Cover Story Duo
Everyday Base-ics Set
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BORN AND RAISED IN LOS ANGELES
We're inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that's safe for even the *most* sensitive skin.
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I've had sensitive skin my entire adult life. Sensitive skin can take so many forms, but for me it means eczema. After 15+ years working as a beauty executive, I was frustrated that my sensitive, problem skin meant I was limited to serious brands that felt clinical (like someone in a lab coat was selling to me!)
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